Kampanye Mengenai Peran Pekerjaan Desainer Grafis Dalam Agensi Kreatif Kepada Mahasiswa Desain Komunikasi Visual (DKV)
Keywords:Agensi kreatif, Mahasiswa DKV, media sosial, creative agency, DKV students, social media
Creative agency is one of the companies engaged in the creative economy to provide services in making creative strategies that can help clients from various fields. Creative agencies have many parts that play an important role in the progress of the agency company itself, one of the most important roles is the role of graphic designer workers. Graphic designers who work in creative agencies do not only work to design an object, but graphic designers must be able to make problem solving for the given work accurately and quickly. Graphic designers must also be able to determine the message they want to convey through a design so that the message can be conveyed properly. In addition to requiring technical skills, non-technical skills are also one of the important things in the world of work because when in the world of work you will need other people to complete the work given by the agency company. Even so, many visual communication design (DKV) students do not have sufficient knowledge and understanding of creative agencies and graphic designers and only rely on technical skills when they enter the world of work in creative agencies. This can cause DKV students to experience difficulties when working due to lack of knowledge and understanding of their role as graphic designers and will find it difficult to adapt themselves to the existing culture in the company. Therefore we need the right information media to provide knowledge and understanding of creative agencies and graphic designers to DKV students through social media that is easily accessible anytime and anywhere. With this information media, it is hoped that it can help DKV students in preparing themselves to face the world of work in creative agencies.
Keywords: creative agency, DKV students, social media
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