Perancangan Video Dokumenter Tentang Fenomena Thrifting dan Pengaruhnya Terhadap Pedagang dan UMKM

Abstract

A Documentary Video Design Exploring the Phenomenon of Thrifting, where Thrift refers to secondhand or pre-owned items originating from imported goods. Typically, these items are in conditions ranging from almost new (potentially due to minor manufacturing defects) to not being in perfect condition. (Malika, 2020) Thrifted items are often sought after due to their limited availability and uniqueness. Thrifting is the act of hunting for these thrifted goods. This activity can be carried out by visiting markets or by purchasing through e-commerce platforms that offer thrifted items. Many individuals enjoy engaging in this activity not only because it allows them to acquire items at affordable prices, but also for the thrill of the challenge, especially when shopping in physical thrift markets where there's competition among shoppers. Meanwhile, thrift shops serve as establishments or platforms for selling thrifted items. Thrift shops have become a new business opportunity among young people, requiring minimal initial investment while attracting a substantial customer base. Keywords: Thrift Shop, Thirfting, Affordable Goods, Business, Clothing

ABSTRAK
Sebuah Perancangan Video dokumenter mengangkat fenomena tentang Thrift, yang dimana Thrift adalah barang bekas atau second yang berasal dari barang impor Biasanya barang ini kondisinya ada yang seperti baru (bisa karena ada sedikit cacat produksi) atau tidak 100% mulus. (Malika, 2020) Barang thrift biasanya banyak diburu karena biasanya barangnya terbatas dan ‘tidak pasaran’. Thrifting adalah kegiatan berburu barang-barang thrift. Kegiatan ini bisa dilakukan dengan berjalan-jalan ke pasar atau bisa juga dibeli di e-commerce yang menyediakan barang thrift. Banyak orang yang gemar melakukan kegiatan ini karena selain bisa mendapatkan barang dengan harga murah, juga mendapatkan sensasi ‘menantang’ jika dilakukan di pasar thrift sambil berebutan barang dengan orang lain. Sementara thrift shop sendiri adalah toko atau wadah untuk menjual barang-barang thrift. Thrift shop sendiri sekarangmenjadi peluang bisnis baru di kalangan anak muda karena modal yang dikeluarkan sedikit sedangkan peminatnya sangat banyak. Kata kunci: Thrift Shop, Thirfting, Barang Murah, Bisnis, Pakaian