Perancangan Kampanye Penanggulangan Limbah Puntung Rokok di Kota Bandung
Keywords:
environment, cigarette butt, recycle, cleanliness, behavior, lingkungan, puntung rokok, daur ulang, kebersihan, perilakuAbstract
Indonesia is a country that produces the most waste in the world among a few others, and a significant part of that waste is cigarette butts. Cigarette butts is a waste that is also categorized as toxic since it contains about 7.000 chemical components that are harmful to the environment. Other than that, cigarette butts don't dissolve easily by natural means which makes it a difficult obstacle for the environment as it directly reduces soil quality. However, with the improvements of technological advancements over time, it is now possible to recycle it and turn it a product of value. The products include (but not limited to) pesticide, furniture, even alternative bricks for construction. Many of those products make use of celulose in its recycling process that is contained within cigarette butts that make it possible to turn it from something toxic and harmful for the environment into a malleable and flexible material that is ready to be processed into many other valuable products. Within this research the issue of cigarette butts waste is dissected and is eventually used as a foundation for a solution in the form of a campaign that aims to raise the awareness of smokers about the real impacts of cigarette butts and to educate them further about the benefits and potentials of cigarette butts and what it can do for the development of the country and its society. During the research, a survey is conducted as one of the methods to gather data, which has gotten about one hundred and seventeen respondents ranging from age 18 up to above 30 years old, which about 86,1 percent of those respondents answered that they have thrown out cigarette butts not in its appropriate place with the majority of reasons being 'lazy' and 'convenient' and everything in between. From the survey it can be concluded that one of the main reasons of this issue comes from behavior and the lack of awareness of its global impact that is the environment. This becomes the foundation of the planning of the campaign with its message that is visual as well as verbal aimed towards the logical side of the audience. The communication strategy AIDA is used in the campaign for its media distribution that comes from the dissection and research of the issue that uses the SWOT principle to determine the output of this campaign.
Keywords: environment, cigarette butt, recycle, cleanliness, behavior
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