Perancangan ShoulderBag Berbahan Pull Up Leather dengan Jahitan Sashiko sebagai Elemen Struktural

Abstract

This research aims to design a shoulder bag made of Pull Up Leather with sashiko stitching applied as a structural element that enhances both the aesthetics and durability of the product. Pull Up Leather is chosen for its strength, durability, and elegant appearance that becomes more attractive with use. To support the construction and provide a decorative touch with traditional value, the sashiko stitching technique is applied, resulting in a sturdy, unique, and fashionable bag. This design is part of SIMA’s latest collection, which presents products with innovative designs and distinctive local character. The methods used include consumer needs observation, design exploration, pattern and feature development, as well as prototyping and evaluation based on user feedback. The resulting design is a shoulder bag that conforms to the ergonomics and functionality for SIMA’s user segment. The product was tested for comfort and aesthetics with satisfying results, supporting the use of materials and sashiko stitching as an innovative structural element. This study produces a shoulder bag design made of Pull Up Leather for the SIMA Local Brand user segment, featuring sashiko stitching as the main structural element.