KAMPANYE MEMBANGUN KESADARAN AKAN KERUSAKAN EKOSISTEM LAUT YANG DIAKIBATKAN OLEH POLUSI SUARA/BISING UNTUK REMAJA USIA 17-19.
Keywords:
Polusi Suara, Kampanye, Penggalangan DanaAbstract
Abstract
The development of an awareness campaign about noise pollution in the ocean that affects marine ecosystems, especially cetaceans, aims to have a real impact through fundraising, petitions, and raising public awareness. The Design Thinking method is applied in this design, starting with research and data collection from various sources, followed by data analysis. Campaign media was designed in the form of audio, audio visual, static illustration, and landing page. Think-Feel-Do communication method was emphasized, with a focus on building public awareness and empathy. The campaign begins with raising awareness through social media, followed by the “Feel” stage where the audience seeks more information, and ends with concrete actions such as signing a petition or donating. A trial conducted on 7 individuals showed positive responses, demonstrating the effectiveness of the approach for potential large-scale implementation.
keywords : noise pollution, campaign, fundraising.
Abstrak
Perancangan kampanye kesadaran tentang polusi suara di lautan yang berdampak pada ekosistem laut, terutama cetacea, bertujuan untuk memberikan dampak nyata melalui penggalangan dana, petisi, dan peningkatan kesadaran masyarakat. Metode Design Thinking diterapkan dalam perancangan ini, dimulai dengan riset dan pengumpulan data dari berbagai sumber, diikuti oleh analisis data. Media kampanye dirancang dalam bentuk audio, audio visual, ilustrasi statis, dan landing page. Metode komunikasi Think-Feel-Do sangat ditekankan, dengan fokus pada pembangunan kesadaran dan empati masyarakat. Kampanye diawali dengan meningkatkan kesadaran melalui media sosial, diikuti oleh tahap “Feel” di mana audiens mencari informasi lebih lanjut, dan diakhiri dengan tindakan nyata seperti menandatangani petisi atau berdonasi. Uji coba yang dilakukan pada 7 orang menunjukkan respon positif, dimana hal ini membuktikan efektivitas pendekatan untuk nantinya bila akan diterapkan dalam skala besar.
Kata kunci : Polusi Suara, Kampanye, Penggalangan Dana
References
Kelly R, Evans K, Alexander K, Bettiol S, Corney S, Cullen-Knox C, et al. Connecting to the oceans: supporting ocean literacy and public engagement. Rev Fish Biol Fish. 2022 Mar 1;32(1):123–43.
NOAA. National Oceanic and Atmospheric Administration. 2023 [cited 2024 Mar 29]. What is ocean noise? Available from: https://oceanservice.noaa.gov/facts/ocean-noise.html
Rice AN, Farina SC, Makowski AJ, Kaatz IM, Lobel PS, Bemis WE, et al. Evolutionary Patterns in Sound Production across Fishes. Ichthyology & Herpetology. 2022;110(1).
Merchant ND, Fristrup KM, Johnson MP, Tyack PL, Witt MJ, Blondel P, et al. Measuring acoustic habitats. Methods Ecol Evol. 2015;6(3).
Mooney TA, Yamato M, Branstetter BK. Hearing in Cetaceans: From Natural History to Experimental Biology. In: Advances in Marine Biology. 2012.
Hawkins AD, Popper AN. A sound approach to assessing the impact of underwater noise on marine fishes and invertebrates. ICES Journal of Marine Science. 2017;74(3).
Nelms SE, Piniak WED, Weir CR, Godley BJ. Seismic surveys and marine turtles: An underestimated global threat? Biol Conserv. 2016;193.
Amron A, Hidayat RR, Nur Meinita MD, Trenggono M. Underwater noise of traditional fishing boats in Cilacap waters, Indonesia. Heliyon. 2021 Nov 1;7(11).
