PERANCANGAN KAMPANYE MENINGKATKAN TANGGUNG JAWAB UNTUK MENJAGA KESELAMATAN BERSAMA BAGI PARA WISATAWAN PENYEWA KENDARAAN BERMOTOR DI BALI SELATAN
Keywords:
South Bali, International Tourist, Vehicle Rental, Driving Safety, Bali Selatan, Turis Mancanegara, Sewa Kendaraan, Keselamatan BerkendaraAbstract
Bali attracts millions of tourists each year due to its magnificent beaches, rich culture, and bustling nightlife. However, overpopulation causes traffic congestion. Motorcycle rentals provide freedom, however they frequently result in accidents owing to unfamiliarity with local traffic restrictions. This campaign attempts to prevent accidents and provide a good travel experience for international visitors by utilizing a tone and manner of excitement, sarcasm, eye-catching imagery, and an enthusiastic tone to show the folly of neglecting safety, comparing safe driving with irresponsible driving as an exciting experience.
ABSTRAK
Bali menarik jutaan wisatawan setiap tahunnya dengan pantainya yang indah, budaya yang kaya, dan kehidupan malam yang semarak, namun kepadatan yang berlebihan menyebabkan kemacetan lalu lintas. Penyewaan sepeda motor menawarkan fleksibilitas namun sering kali mengakibatkan kecelakaan karena ketidaktahuan terhadap peraturan lalu lintas setempat. Melalui kampanye ini diharapkan dapat mengurangi kecelakaan dan memastikan pengalaman perjalanan yang positif bagi wisatawan internasional dengan cara menggunakan tone & manner yang antusias, sarkasme, visual yang mencolok, dan nada yang ceria untuk menyoroti absurditas dari mengabaikan keselamatan, membandingkan berkendara yang aman dengan mengemudi yang sembrono sebagai pengalaman yang mendebarkan.
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